Sunday, August 6, 2017

WEEK 111---ASIA need MORE of these

Let's face it--most of us geeks who lives in ASIA and love craft--be it craft beer or mead are basically quite envy of those who have access to awesome brews in US/Europe. It's not to say ASIA don't get awesome brews(either by "geeky" importer/s or self-reliance) from time to time--but generally speaking--the craft market is still very much in developing stage--the numbers of awesome brews/ brands/variants appearing through proper distribution channels is still small. 
Here's a few variants which ASIA has not seen much until very recently or only appearing like once in a blue moon(and we bloody need a lot more of these):-

For people who yet to try any mead, or somehow skeptical about it, here's the basic idea:-
to put it in the most simple terms--it's fermented honey.
to put it real terms--it's fermented honey which can be mixed with all kinds of fruits/food items/spices--or go through barrel aging--resulting in some very complex layers/nuances in taste profile.
Another basic idea about mead---just like craft beer--there are lighter/easier to drink session mead--and then there are heavier/thicker mead.
蜜酒 - 简单说就是以蜜糖发酵的酒,复杂点说是可加入各种食材香料玩出很多味道变化的美酒。

至于说该怎么喝或选择好喝的,答案也很简单,如果你喝到的是只有蜜糖泡水那种单调甜味,那基本你还没喝到真正有水准有层次的蜜酒,因为就算只用蜜糖加水加酵母酿的最普通版本传统蜜酒(traditional mead),高手版本会有不同层次,绝对不会只是感觉像蜜糖水。(如果喝起来只像是蜜糖水,那不如在家自己泡一杯冻蜜糖水就好,干嘛买蜜酒?)
IN ASIA--craft level mead first appeared in Bangkok when Mikkeller Bar brought in some Scandinavian mead and subsequently the first ever mead tap takeover/mead fine dining pairing with Superstition happened the last couple of years. After which Singapore, recently Hong Kong, Taipei started to see a little bit of mead appearing-- in terms of variants as in different meaderies/brands--mead in ASIA is still like a baby learning how to crawl--there's some way to go still before the first walk.

It's not surprising that many people would think mead as " isn't it just honey and only sweet?"--so why bother drinking one?
the answer is simple--because it can be fxxking tasty, a well made mead is really delicious with many variants in taste profile and quite easy to drink--so why not?

IF you need the most simple guideline as to how to differentiate a really well made mead(be it a session one or heavier one) from a mediocre one--the answer is also very simple:-
*IF a mead ONLY taste like a glass of ice honey water--no layers/no nuances/no complexity/no dimensions---then it's certainly not a good one---This is NOT how a craft mead should taste like--when you tasted a really nice one--with varieties of taste profile to choose from --you will know, like right away how delicious mead can be.
#Sour beers is not for everyone--and certainly not anyone#
That statement might seems a little rash though it's true that ASIA do not see that much sour beers, much less drinkers who seek out for sours.(and we are not even talking about Lambic since it's a reality ASIA only gets so little direct supply from the Belgium Masters.)
The better selling craft styles in ASIA would be pilsner/pale ale/ipa & stouts/porter---sour beer do get sampled here and there in and around different cities of ASIA but it's still among a very small group of drinkers comparatively.

Generally speaking--the ASIA market don't see much varieties of sour beer supply(ok-perhaps we can take Japan out of the equation since they bloody get Zwanze Day supply plus quite some other Belgium/US/Europe sours)--with less supply/less visibility--no surprise why it's considered one of the lesser appreciated craft variants here in ASIA.
In a way, to many drinkers who started and quite "stuck" with IPAs and/or Stouts/Porter, sours--especially Lambic is being seen as some kind of a test of nerves, even becoming some form of psychology barrier :)
If you love sours and you lives in ASIA--let's hope you are living in JAPAN, though there's a little supply here and there around ASIA such as Taipei- Seoul- HK-SG-BKK, but if you are stuck in KL most of the time--then the only way is self-reliance because there's hardly any nice sour beers here.
Personally-- i would half jokingly describe table beer as some sort of " taste like water--nothing beer".
This is kinda in reference to people who are used to heavier taste profile of hop bomb ipas or heavy stouts.
Table beer is generally below 4-5% in ABV--very light body--so easy drinking that some would say it "taste like water".
Table Beer,字面上意思很清楚,可以上餐桌,适合一家大小的啤酒。这算是历史说法,因为酒精度很低,可以解渴佐餐,就算午餐时间也不怕。
另一个关于Table Beer说法是有酿酒师酿完一轮后,觉得刚用过的麦芽酵母啤酒花可以再循环一次酿造酒体酒精度都很浅的解渴易喝啤酒,的确,这是基本很淡,很浅味啤酒,有点像是酿酒师为了"废物利用"酿来自己喝的解渴易喝酒水。
虽那样说,虽然基本只有不超过4-5%酒精度,虽然听起来不太吸引,实际上,高水准Table Beer 绝对是有层次的"淡如水"好喝类别。
某些程度来说,重口味啤酒,或是某种味道突出啤酒很容易辨别,也比较容易决定喜好,对只喜欢重口味Ipastout饮客来说Table Beer会感觉太平凡,没什么特点。实际上,这是讲究内敛,考验酿酒师功力的"简单"酒款,有点像煮菜那样,越是简单菜色,越不容易做得出色,与此同时,也考验饮客味蕾鉴赏力。

BUT is it really so "tasteless"?
I for one definitely don't think so.
Though it's low abv-light body-easy to drink- table beer certainly can be tasty with nuances--a table beer can be like very simple food which can be hard to master--in a way--a table beer is not only testing the skill of brewers but also testing the appreciation level/palate of drinkers.
IN ASIA--sadly table beer is very much quite invisible--you don't see much supply at all--and hardly hear of people talking or wanting to seek out for a table beer.
IF anyone think table beer is simply a "watered down" version of pale ale or pilsner--go get yourself a really nice one, see if you still think it's better to just drink water than a table beer.

Tuesday, August 1, 2017

WEEK 110----IPA Bla Bla Bla

Mention the word IPA to those still very new to craft beer--most often that not many would perhaps give you that "BITTER" look.
IPA--short for India Pale Ale--is probably one of the best known as well as  best selling craft variants around the world of craft including here in different cities of Asia.
For newbies--IPA is something of a "must try" variants when entering the door of craft--obviously it's very different from the usual MACRO BEER--so much so that some would try a few sip and "ran away"--preferring something much lighter or simply run back to the comfort of boring old MACRO.

Here in ASIA--IPA is no doubt the most commonly available craft variants whenever you walk into a craft beer bar or bottle shop wherever you might be around craft cities in ASIA--the only issue drinking IPA in ASIA is Freshness--how fresh an IPA do we get?
You see--unless one lives in a city where there's local breweries or brew pub which can brew some decent/good IPAs--most of the time craft drinkers living in ASIA need to rely on importers to bring in IPAs from US/Europe/Australia/New Zealand---and that's where the freshness issue starts...

We all know that craft is after all still a business--and when it's a business--business sense/calculation must come into play--capital efficiency is needed--and that would mean majority if not all of the imported IPAs we can source from the market would all be coming into ASIA via shipping--not air plane.
In ASIA--basically no one fly in fresh IPAs (geeks own beer mail not counted) just to distribute--it only happens when there's special occasions and only very very few importers who's passionate enough( or wanted to drink fresh him or herself) want to do that.

Yes, we would like to think that craft business is at times a little different from conventional bar/beer business when words such as  "taste" "passion" 'appreciation" might come in play BUT the reality is--Flying in Fresh Ipas DO NOT make much economic/capital efficiency sense when majority of drinkers don't really know what is craft beer--or say there's quite a large group of drinkers feeling quite happy to drink a 3 to 6 months old IPA or even up to 1 year old IPA(or American pale ale or any hop based variants) when some who lives nearby a US brewery or tap house don't drink any IPAs or hop forward beers that's more than 2-3 week's old.
4)如果有人跟你说,喝IPA是越苦越爽,那只是个人喜好,不代表正确观点,虽然IPA有依照“苦味指数”(IBU)分为IPADOUBLE IPATRIPLE IPA三大类,另外,喜欢烤香麦芽的还有黑色版本BLACK IPA可选择,不过,无论哪一类,真正酿得好的印度淡啤并不只是强调啤酒花苦味攻击,而是讲究酿品的均衡度/适饮度。
5)假如你是之前喝过一次IPA之后就“逃之夭夭”的新朋友,或许应该再试试其他变奏版本,比如适合新人喝的低度SESSION IPA,又或者是近期开始大热的类果汁混浊NEIPANEW ENGLAND IPA),这会是让人对IPA改观的不同类型/分支。
So, if you are very new to craft beer, and if you have tasted 1 or a few IPAs--and you have this question :-
"IPA is only about BITTER?or the more BITTER the better?"
"what is a nice IPA / how to choose a nice one?"
that's quite fair questions to ask though it depends on few scenarios such as :-
1) how fresh is that pint or bottle or can of IPA you drank?
if it's a bottle or can--you can always check for best before date- bottling or canning date--if it's from a tap room then it's a bit more complicated as you won't know for sure the date or how the keg was handled or even how clean the pipes are....

2) if your IPA is from a bottle shop--look carefully if some of the bottles/can being displayed are under direct sunlight or very strong white lights. IF SO--DON'T bother even if it's FREE.

3) regardless if you are drinking from a bar or bottle shop--there's some very clear signals that your beer would have already died/gone bad if you smell anything unpleasant elements such as onions/corns/buttery and so on(also look for the meaning of the term Diacetyl)--or worse if your IPA tasting sour :)
4) If anyone--especially someone you think is a more senior drinker than you telling you that IPA IS ALL ABOUT BITTERNESS--the BITTER it is THE BEST it is---that is simply his or her own preference and surely NOT the truth about IPA. There's something to measure bitterness in a beer named IBU--and there's also the variants of IPA--Double IPA- Triple IPA---as well if you like a roasted malt and dark looking IPA--you have the choice of a Black IPA--so it's really not only about bitterness--it's much more than that.

5) If you are someone who had a bad encounter with an IPA the last time you had 1 and ran away from craft---you should give it another try--there's this thing called SESSION IPA which is lower in intensity be it hops or abv--or you could try out some of those fruit juice like NEIPAs which is quite the rave now--those are IPA variants which will make one change perception about IPA being only BITTER.
6) You have had some IPAs--or even been drinking IPAs for few years now and though "ipa is only ipa--nothing special"--well you could be right( if you have tried most of the awesome ones) or you could be very wrong especially if you have only been drinking what's available in ASIA--try to bring in some beer mail with IPAs you will never get from your regular bar or bottle shop--try some new names/variants--and let's see if you still think the same?

Monday, July 10, 2017

WEEK 109--Craft in ASIA---to FOLLOW or to LEAD?

This is a somewhat leaning towards idealistic piece about craft scenario in Asia from a  Geek's "by-stander" point of view.

Here in Asia--people who are genuinely enthusiastic about investing time/ money/energy to either become a 100% craft-importer, run a full fledged craft beer bar/bottle shop are quite a rare breed--simply because there are other businesses that would likely bring faster return of investment- require lesser efforts in educating consumers or staff about the whole spectrum of what craft beer/mead is all about....
在亚洲,最普遍现象是,无论是欧美澳纽入口啤酒又或是有本土酿坊的城市,这三大类会是市场最通销啤酒,其一浅白易喝适合新人口味的pilsnerpale ale ,其二是不少人以为就是代表craft beer全貌的IPA,其三稍微“重口味”的stouts/porter
The fact is--craft beer/mead business is NOT for anyone/everyone- there's a certain level of enthusiasm/passion/beliefs needed for someone to want to dive into that black hole of running a craft business--and that's perfectly fine--we don't need just anyone or everyone to come running into craft businesses though end of the day--just like any other businesses--passion/beliefs alone won't be enough to make business sustainable--all businesses need MONEY to compliment any noble intentions or enthusiasm--and that's when things might get a little complicated here on....
Go to any cities in ASIA--and there's no surprises at all to find the 3 most commonly available beer styles would be:-
these 3 would probably be the best selling craft apart from the more commonly available Germans wit or Belgium ales.....

In a market inundated by MACRO offerings for decades--it's certainly not easy at all to run a craft business when majority who spend money on BEER still don't know there's a choice called craft beer, hence the question of :-
*do one set out to try and change the market drinking choices by introducing beer(or even mead) line up just as how the importer/owner( of bar/bottle shop) like/ wanted?
*play it safe--play it slow--go easy on the "difficulty level" of beer/mead line up--bring in those that would suits majority drinkers taste profile--build up the market share and be contented with the fact that it's sustainable craft
It's obviously NOT an easy choice--when one is putting in considerable amount of money/time/energy trying to build a craft business in a "minority" market, in any business analysis/forecast plan--the answer is obvious--a business need to first survive--make profits--be sustainable---then only one can talk about "idealistic ideas" of wanting to have awesome varieties of beer styles to "uplift" the taste profile / palate/appreciation level of drinkers. This is the cold hard truth of business and it shows in quite a many craft places over different cities across ASIA.

其实不只吉隆坡,对亚洲不同城市业者来说,如何选择也是个习题,是顺应市场绝大多数喝惯大厂啤酒消费者口味而只卖通销三大类? 还是说要本着引领市场口味而我行我素?当生意牵涉到金钱时间精力时,这个决定当然不是纸上谈兵那么简单。对啤迷来说,问题也凸显在这点,业者觉得市场不够成熟,新人朋友接受度不够,所以采取比较稳妥做法,尽量顺应市场口味。换个角度看,啤迷觉得如果业者不尝试引领市场口味选择,意味着新人们只能跟着业者脚步走,市场有什么就喝什么,碰上也是狂热啤迷的业者那还好,至少会有一些比较不同类别佳酿出现,如果遇到的只是稳妥做生意业者,那新人朋友大概只能三四年喝来喝去就那几支,或只能自己摸索前进了。
Is "going easy" on beer choices/line up a bad thing? From craft introduction point of view, the answer is NO--"easier beer choices" is actually good for craft to set foot in a minority market--it's good for newbies and it's good for business owners in terms of sustainability.
However--if we were to put the requirements higher--and purely from a GEEK'S point of view(i know--i hear you says why don't go open up your own)--then being safe and being contented with the same easy choices beer line up would equals to STAGNATION.

Yes--it's not easy at all to get brewers to want to sent their brew over to ASIA--especially those who gone big time hyped/ in demand---and it's a really time consuming/energy sapping/risk taking business to import/run a bar/bottle shop---but if we were to look at the very basics of market supply --in theory it would be craft importers/bar/bottle shop owners who would be the source of supply--meaning THESE ARE THE PEOPLE WHO CAN DECIDE WHAT TO SUPPLY HENCE LEAD THE MARKET-LEAD THE DRINKERS, because unless a drinker is buying on his own from overseas--drinkers can only buy from what's available locally, and if the operators don't lead--then who?

During a private bottle share recently here in KL, where we had some beers sourced thru own efforts, a friend who is more of a casual craft beer drinker said " if no one bring in these beers, then i will never know what is the different between awesome brew and a average brew--or say what's a NE style IPA..."

In ASIA--it's not realistic to wish or to compare with what our beer/mead friends who resides in US or EUROPE can get--the reality is such that when people in US can proudly says he or she don't drink IPA that's more than a week's old--we in ASIA can only dream of drinking that same IPA say maybe less than a month's old if one really seek for it on his/her own as it's very RARE(and don't really makes financial sense?) for ASIA importers to want to fly in fresh IPAs from US/EUROPE.

It's obvious ASIA cannot take US or EUROPE offerings /availability as yardstick--that's just too far fetch and not realistic--However, from a geek's point of view--trying to lead the market by introducing more varieties/ better brew would go a long way in elevating the taste profile/palate/appreciation level of drinkers here though it could be a case of 'easier said than done" in reality--the point is --if operators stays contented with the same old same old average/ mediocre line up or been going with the flow ( i.e. follow what easy beer drinkers wanted) for too long--perhaps it's time to see if a little varieties here and there would bring some surprises to the breaking of stagnation of both operators and drinkers palate? after all -is it not because of wanting to make a different that a craft business was chosen in the very beginning?

Sunday, June 25, 2017


在亚洲,绝大多数人不知道CRAFT BEER是什么,这是些在专卖吧/瓶子店或CRAFT相关社交媒体看到听到的情节。
Observing reactions from people who have not heard of craft beer or newly into trying some craft can be amusing at times--here's some FREQUENTLY UTTERED sentences/comments seen/heard on a daily basis either at craft beer bar/bottle shop or craft-related social media here in ASIA:-
1) Do you have something similar to XX brand(of MACRO BEER)?
This is quite a daily occurrences at any craft beer bar/bottle shop--somehow someone would just pop that question---which effectively saying "Don't give me anything strange or unfamiliar-- i want my familiar MACRO tasting BEER".
It's human nature to resist change --or it takes time to step out of comfort zone/accept new things--but hey--this is just beer( or maybe mead)--and it's so much more fun and delicious than your average BEER--there's no need to feel threatened or fear.
IN FACT--walking into a craft beer bar or bottle shop and asking for "something which taste like a MACRO BEER" is just like walking into a fresh fruits juices bar and keep asking if you could buy a factory made can/bottle of juice from the super market--it's obviously a scene of being at the right place but asking the wrong question.....
2) Give me the BEST beer/most Delicious beer
It's a common scene where someone walk into a restaurant and asked "what's the best dishes/ what's the most delicious food?" here in ASIA.
However--trying to apply the same logic when in a craft beer bar/bottle shop would not work--because with that many varieties of beer styles/taste profile--who is to say which beer is the BEST of the lot?
OK--there's so called top 100- top whatever chart listed out there on social media by beer rating websites-apps-magazines-experts and so on--if you a firm believer of others opinions about where a certain beer would place in a "top xx/xxx chart" then so be it--but the truth is--no one knows for sure which is the BEST beer.
Let's micro zoom a little here--on what might influence one's judgement about how a beer taste( to decide if it's a good one at that time of drinking)---let's take out the issue of whether it's good or bad brew--also take out the issue of how the beer might be handled logistic wise--let's just say it's a beer in good condition to drink--what might influence one's judgement about a certain beer is still quite a few:-
A) what are you looking for? or even crave for? a light beer? a heavier one? sweet one? bitter one? sour one?  
B) physical condition at time of drinking--fresh palate? tired already?
C) personal preference on beer taste profile influenced by food/fruits preferences..
Just imagine this scenario--you walk into a fruits stall full of all kinds of fruits--and you ask " which is the BEST?"--how to even compare apples with oranges? and while there's this saying that DURIAN( in particular the Malaysia species) is the KING of Fruits--how many of you out there would agree in unison?
3) This beer is so expensive/ so cheap
Let's agree on 1 thing first--that everyone view prices/value for money ( or not) very differently.
In ASIA--different major cities would have different taxes/policies in place by respective governments concerning alcoholic beverages including craft beer/mead --and the different ways of beers/mead being imported(officially sourced or grey imports)--hence it's obvious prices of same beer/mead from same brewery/meadery can have price differences.
BUT--even if there's no price differences caused by those mentioned above--assuming prices stays the same from Tokyo/Seoul to Beijing/Shanghai to Hong Kong/Taipei to Bangkok/KL/SG---THE FACT is there would always be some geeks who are willing to pay over the odds( say USD100 or above) just to secure some rare/hyped/hard to come by beers from US/Europe---while there would also be a bunch of people thinking to pay a few bucks more for a certain craft beer is just expensive/ not justifiable.....
The fact is--there's no need to think you have gotten a bargain by picking up some super cheap beers in a supermarket or such because unless you have checked the expiry dates/bottling/canning date/storage condition--you would not know if the beers still worth that few bucks you have just "gained"/spent.
As for geeks who chases after rare/hyped/hard to come by beers--the true value of that bottle is still about how it taste--it's not something to brag about or showcase as a shinny trophy.
4) Give me the STRONGEST tasting/ Highest ABV beer
Anyone asking for this would probably due to :-
A) thinking that the higher the ABV--the stronger a beer would be in taste profile--which obviously is wrong/misguided perception--the truth is some badly brewed beer can taste full of alcohol even at 4 or 5 % ABV--while some well made beers/mead can taste so "harmlessly smooth" at well over 10% or 20% ABV.
B) been watching too many badly made movies/drama series thinking that drinking beer is just to get DRUNK.( wake up--it's not cool)

Tuesday, June 20, 2017

WEEK 107---Craft What Fun?

2013年底朋友鼓励抱着写玩玩心态开始“CRAFT IS ART” 部落客,到隔年写“顽啤主张”,有朋友问到底Craft魅力何在,可以让人如此着迷?来聊聊到底怎么回事。
It's been quite a while since this blog started, here's a little "looking back and forth":-
1) how it started?
About 5 years plus ago--going to the only dedicated craft beer bar in town--the drinkers would almost always full of either expat or foreign tourists, the percentage of local drinkers are quite small- that's when a friend suggested " why not try writing a blog about craft beer in Chinese?"
(*Malaysia as a muslim country--technically speaking it's only the Chinese with 20 plus % of population and Indians at about 5 plus% who are not bound by "prohibition laws" and can drink freely) 
Then again--since there are Chinese who don't read Chinese, as well for the benefits of some friends who are not Chinese--a Chinese + broken English blog was born in late 2013.
1) 怎么开始的?
56年前去本地唯一1craft beer专卖吧时,都是外国人居多,有朋友提议说为什么不写中文啤酒blog尝试推广?后来想到有不会看中文朋友,也不管半桶水英文,于是变成中英文双语版。
2) drinking craft---what is it all about?
it's still beer drinking--only and HUGE difference is Choices available.
Imagine this--all the MACRO BEER you been drinking so far is like eating Plain White Bread and nothing else.  Drinking craft is more like making bread into all sorts of delicacies -you could put on fresh vege or ham or eggs or add some fruit jam-peanut butter jelly- toast it- roast it---the possibilities quite endless...
2) craft 到底怎么一回事?
简单说,可以想像成以前喝的大厂啤酒都像是白面包,而喝craft beer就像是开始在全麦面包上做各种美味添加,涂上果酱-花生酱-蜜糖,变成三文治或烤土司等美味转身,听起来是不是美味多了?
3) what got you into the craft "black hole"?
10 years ago--anyone who chose to drink some "Macro-ish" German beer or Belgium beer here in KL is considered advance drinker ;) 
There's simply no supply of craft beer here until about 7,8 years ago when a small Belgium restaurant in Bangsar brought in beers like de la senne, st.martin,  Hopus, Duvel...that was probably the time when palate was open up somewhat. BUT the 2 beers that really gotten me was Rochefort 8, as well as a vintage 330ml Struise Black Damnation Mocha Bomb kindly shared by the owner, those 2 beers definitely impacted the palate in more ways possible at that time.
3) 什么情况下陷入浩瀚啤海的?
一直以来吉隆坡没有craft专卖店,当时会喝些德国啤酒就已很与众不同了,七八年前有一家比利时餐厅自己小量进口几个不同品牌比利时craft beer,那时算大概知道什么是不同啤酒美味层次,真正让人开窍的啤酒是餐厅主人分享私藏,一是Rochefort 8号,另一是已绝版Struise Mocha Bomb小支装,对那时候味蕾来说,这两支啤酒带来震撼是影响深刻的。

4) what fun being a geek?
Geeks at times are seen as "alien subject" by some other drinkers--simply because they are seen to be either too picky about beer or trying to make something as simple as beer drinking into complicated rocket science?
In truth the joy of being a geek is the same as say a foodie, it's all about finding and enjoying different taste profile, in this case, either a beer or a mead, and that is all geeks wanted, nothing too complicated really. 
and if you don't realized, being a geek in ASIA can be not much fun--painful even at times--simply because we lives so far apart from Europe/US where lots of awesome beer/mead originated from and hardly get any consistent or fresh enough supply.
4) 啤迷乐趣是什么?
5) what so fun drinking craft?
first and foremost--it's different--though it's still beer--the varieties of taste profile one could get out of a craft beer (or mead) is so so much different from gulping your usual BUD or Tiger or Carlsberg or Tsingdao or Chang....
secondly- drinking beer can become something one could "taste"--the term tasting session no longer belongs to just whisky or wine--with craft beer you really can enjoy better with a tasting session- drink less taste more.
IF you are into or have friends who are very into certain sports or hobbies, say photography, cooking, rock climbing, writing or whatever--the joy is the same when you share and appreciate good craft beer/mead.
5) Craft乐趣是什么?
6) does it make any difference---when majority drinkers just simply buy BEER and gulp it down?
It's a fact that MACRO BEER is the market leaders in terms of volume and easy access to getting it--but craft is here, craft is a CHOICE, and a much much better one (ok, fxxk some awful brew claiming to be craft)--people just need to open up their eyes and mind and give some varieties of craft a few tries before even trying to decide or judge if craft is worthy sip or to your liking.
craft in ASIA is still at early developing stage--if the US market took about 20 odd years to gain a strong foothold in the beer market while trying to fend off all kinds of tactics from MACRO--ASIA might need that long a time to get craft moving in the right direction--one step at the time--so long as craft community moves--the craft movement will move in tune...
6) 绝大多数人都随便买随便喝大厂啤酒,啤迷摇旗呐喊有用吗?
Craft主要靠口口相传,如何让更多人知道啤酒不是只有大厂品牌,craft beer才是更美味多变化选择不是短期内就能看到成效的事。美国的craft革命用了20年左右才有如今占整体啤酒市场销量10多巴仙成绩,亚洲肯定需要时间,而且搞不好比美国更长时间才能让更多消费者开始意识到喝啤酒时其实有更多美味选择。
7) why write when the market is dominated by MACRO still?
when this blog started--or subsequently when the local Chinese newspaper Guangming Sunday feature section invited to start a craft column--the thought is the same--it's to share thoughts about craft--though maybe it would be nice to be able to earn money while writing/sharing like J.K.Rowling or some big time blogger but i guess that's not happening/not gonna happen :)
end of the day--if anyone who read this blog/newspaper column or say someone met in person got interested with craft and went on to explore more--i guess that would be reasons enough to keep writing/sharing...(though i won't mind IF someone like to donate millions to the account and say go on be a full time craft writer or go and publish a book or something : )
7) 大局是那样,还有什么好写的?
无论是最初写部落客或“顽啤主张”,都没什么伟大理想抱负,只抱分享心态,想到什么就写什么,要说有谁看了会对craft beer产生兴趣,或觉得原来长大以来以为认识的大厂啤酒并不是啤酒全部真相,那就够了。