Monday, February 2, 2015

WEEK 43---Quick craft-tour of KL-BKK-S'PORE(part 1/2)

KL 
this is the 4th year craft beer culture is taking shape in KL, looking back, there has been a rather lack of major development in terms of craft-bar-bottle shops new operator/s joining the local scene. There's only 1 new bar opened late last year, but by the same bar that started 3 years ago....
Yes--the only addition of a 100% craft beer bar is tapsbeerbar1MK.
Is that to say KL is a bloody boring place for craft beer? well, not that bad---not at all. At the very least--some beer listed as the TOP 100 by ratebeer were here before/reappearing, and of course there's many others from Europe, New Zealand, Australia, and lately some US brew....

Generally speaking, operating craft beer bar or bottle shop is not quick money making or very high margin business, add that with the fact that KL is a place with very high alcohol taxes---and the local craft culture is still in it's very early developing stage--this would sort of explain why there's so few operators in the market--guess we drinkers can just hope for few more craft beer loving operators to join in sooner rather than later...
吉隆坡撞意啤酒文化萌芽期进入第四个年头。
过去三年多,本地撞意啤酒文化并没有飞跃发展,除了原有一家专卖酒吧和专卖瓶子店,只增加了另一家专卖吧,而且是原有专卖吧的分店。
是的,吉隆坡来说,100%纯粹卖CRAFT BEER的点只多了一家,去年尾新开的TAPS BEER BAR 1MK。实际上,现阶段吉隆坡业者的确少。
这是说本地撞意啤酒选择很少,乏味无趣吗?倒不至于。
至少,刚上榜RATEBEER全球100大啤酒榜的好些啤酒都出现过,比如比利时WESTVLETEREN 12DE STRUISE渔船瓶子PENNEPOTBLACK ALBERT 黑啤,ROCHEFORT系列810修道院啤酒,ST.BERNARDUS 12号瓶子。丹麦MIKKELLER的啤迷黑啤系列,美国PRAIRIE BOMB黑啤等等。
除了比利时,北欧,苏格兰啤酒是过去三年多较常找到的,去年一些纽西兰,澳洲和英国新品牌也开始涌现。然后,更让人期待的是美国啤酒也陆续出现了。
在本地卖撞意啤酒不是高利润或赚快钱生意,也需要对撞意啤酒的认识和热切,所以本地市场很少人投入是可理解现象。只能说,希望星火可以逐渐燎原,未来一两年会看到新业者加入。


BKK
this is still "the big do" month for Mikkeller bangkok with it's first anniversary "bkk beer week" continuing from late January.
as many would have noticed, there's a 30 tap"kick -ass" list on 29th Jan--followed by tap take-over by TO OL from Denmark and Baird from Japan.

This coming friday & saturday will see a 50 tap a day--100 beer in total keg party taking place, with beer festival like format where ticket is on sale.. 
Pushing craft culture in a market long dominated by the big boys of Thai commercial beer( think Elephant & Lion) is never an easy task, we say keep rocking Mikkeller bar---and credit should also be given to the USbrew importer(Beervana) for keeping the ball rolling earlier along with another importer who focus on Belgium beer.... 
这个月,曼谷“米吧”庆祝满周岁。
以东南亚撞意啤酒市场仍处于萌芽成长期来说,一年不是短时间。
配合生日,129日开始“米吧”就动作连连,除了30个上了啤酒泵,号称“至今最厉害阵容”酒单选择,还分别把丹麦TO OL和日本BAIRD酿酒师配合“占领啤酒泵”活动带到曼谷跟啤迷见面。然后,2月的6日和7日连续两天,效仿丹麦啤酒节庆盛宴,以单一价格门票方式,让啤迷可以每天50个不同啤酒泵选择,两天100种不同啤酒,一次过喝个够。
过去一年来,作为曼谷撞意啤酒市场新来者(之前曼谷已有人经营比利时和美国啤酒),“米吧”因为品牌效应优势,已俨然是东南亚以致香港台湾甚至日本啤迷的“朝拜”点。
要在被泰国本土大厂啤酒(大象/狮子)包围多年的市场以非主流方式推动撞意啤酒文化不是易事,“米吧”和另一家美国啤酒进口商在曼谷以致其他地区所做的尝试还是值得啤迷欣慰,支持的。

NEXT UP--Quick tour to S'pore

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